Throughout my career I've engaged in several personal projects. Every project in this selection holds personal significance for different reasons, while some also organically gained traction.
- 01. Brazilian Tragedy
- 02. Not Gonna Happen
- 03. Grêmio On This Day
- 2021
- Brazil
Brazilian Tragedy
Overview
While thousands of Brazilians were dying during the Covid-19 pandemic, Jair Bolsonaro, the Brazilian President, was making absurd statements, denying the virus, campaigning against vaccination, and encouraging the population to not protect themselves against the virus. The result was more than 650,000 deaths in two years.
Tragédia Brasileira (Brazilian Tragedy) project had dual objectives: to visually depict the gravity of the numbers during a time when figures lost their individual impact and to underscore the absurdity of the statements made by the Brazilian President, placing them in the context of the already substantial number of deaths.
Repercussion
- "What a sad and necessary website." - Twitter user (Mar 19, 2021)
- "The most visible part of the Brazilian tragedy is the number of deaths. It already hurts a lot and is the tip of the iceberg. But to show how even this small part is gigantic, this project created a way of seeing the scale of unthinkable numbers." - Twitter user (Mar 16, 2021)
- 2014
- Brazil
Not Gonna Happen
Overview
When Brazil won the bid to host the 2014 World Cup in 2007, promises were made by various levels of government regarding infrastructure improvements—a longstanding issue. The project Não Vai Sair (Not Gonna Happen), launched a month before the event, aimed to provocatively showcase the delayed progress of these promises just days before the kick-off.
Outcomes
In the first 5 days of the project
- 900K Pageviews
- 140K Unique visitors
- 30+ Mentions on press and blogs
- 18K Shares on Facebook
Repercussion
- "The discussion about the legacy of mega-events is fundamental." - Marcelo Freixo, state deputy on Facebook
- 2011
- Brazil
Grêmio On This Day
Overview
The project Grêmio Hoje (Grêmio On This Day) aimed to present the history of Grêmio Foot-Ball Porto Alegrense in a unique manner. With individual entries for every day of the year, the project chronicles in diary form all the major events in Grêmio's history.
Upon its launch, the project gathered significant attention on blogs, social networks and traditionl media and was highlighted for two consecutive days on the oldest sports radio talk show in Brazil, Sala de Redação.
In 2012, I received an invitation to transform the project into a book.
Press
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"It is one of the most extraordinary things for a Grêmio supporter to browse. It is something extraordinary and emotional."
- Cacalo, Grêmio's ex-president at Sala de Redação, the oldest sports radio talk show in Brazil
Project promotion
Posters celebrating the 30th anniversary of Grêmio's most important title
Outcomes
- 1 Book released
- 3K Copies of the book sold
- 22K+ Followers on the project's Twitter profile
The book has more than 500 articles and 12 exclusive testimonials from key figures in Grêmio's history